Cơ hội nghề nghiệp
Performance Marketing Lead
Làm việc tại: Hồ Chí Minh
Hạn nộp hồ sơ: 28/02/2022
Lương: Cạnh tranh
Hình thức làm việc: HCM
Ban/Bộ Phận: MERCHANT
Số lượng cần tuyển: 1
Kinh nghiệm yêu cầu: 3 - 5 năm
Thời gian làm việc: Giờ hành chính
MÔ TẢ CÔNG VIỆC
Objectives
- Scale and accelerate user growth across product portfolio of EASY CREDIT
What You Will Do
- Executing growth model & strategy: developing and leading the implementation of our growth model & strategy by using paid, organic, and owned media channels including cross promotion to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way
- Optimize the user journey: working closely with data and product teams to understand the EASY CREDIT user journey, and leveraging insights to reduce friction and unlock new growth and retention opportunities
- Own and build key user growth metrics
- Mentor and guide Performance marketing specialists, helping to develop their user acquisition and data analytics skills
- Make sure the right data infrastructure and growth stack is in place. Evaluate, select, deploy, and manage new systems
- Inspire the company with bold, delightful ideas, test them iteratively, drill into results, and feed the learnings back into our product development loop
YÊU CẦU ỨNG VIÊN
- 3+ years working experience in Performance Marketing (Google/Facebook/Other Adnetworks)
- In-app marketing experience for driving deeper conversions
- Focus on growth: Experience running experiments and building user flow and growth models
- Technical knowledge about user acquisition
- Live and breath data: proven track record running A/B tests, understanding customer needs, launching successful features, communicating results, and collaborating with cross functional teams
- Good communication (English writing and speaking skills)
- Hunger and humble for learning, sharing, teamwork and self-development
- Resilient and adaptable under changes and uncertainties